Why the gayest metropolitan areas in America are running out of lesbian bars
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
By KariPaul At a recent newly-launched lesbian party in Brooklyn, women scattered themselves haphazardly throughout the backyard of a gay bar filled mostly with men. Wearing dark jeans and denim jackets, they stood in small groups, intermittently scanning the room while talking amongst themselves. Inside the bar, the dance floor was empty. Although the number of people who identify as LGBTQ is on the rise , the number of spaces dedicated to their communities has fallen.
That was the question faced by Subaru of America executives in the s. Rather than fight larger car companies over the same demographic of white, to year-olds living in the suburbs, executives decided to market their cars to niche groups—such as outdoorsy types who liked that Subarus could handle dirt roads. Then they discovered a fifth: lesbians. When marketers talked to these customers, they realized these women buying Subarus were lesbian. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV.